We know it is the dim distant past.. but let’s go back to BNMcK (Before Nancy McKinstry) Can you imagine reading a press release from Kluwer Law that would have read like the following, we think not. Louis Cohen, Chief Marketing Officer and Vice President of...
The Daily Business Review reports … “Law firms are finally catching on to the social media craze after years of reluctance that saw companies in other industries strengthen their brands online. A My Case study found that 57 percent of law firms now...
At home we were just discussing the other night the improvements to marketing on Facebook compared to a year or so ago, so maybe this might be of use. My partner runs a restaurant and found the local geo features that weren’t really around a year ago a great way...
We use Lexting, as it seems as good a word as any to to summarize “law firm texting” (the Urban Dictionary has a slightly different meaning attached to our new verb !) Be that as it may, Forbes reports Attorneys are now using SMS (short message service) to...
This article may be wort a quick peruse http://www.lawyersweekly.com.au/opinion/20795-top-5-content-marketing-mistakes-law-firms-make Most law firms these days understand the importance of content marketing. Producing relevant content that demonstrates your expertise...