We know it is the dim distant past.. but let’s go back to BNMcK (Before Nancy McKinstry)
Can you imagine reading a press release from Kluwer Law that would have read like the following, we think not.
Louis Cohen, Chief Marketing Officer and Vice President of Marketing and Digital Engagement for Wolters Kluwer Legal & Regulatory U.S. will share insights into the future of marketing at the Oracle Marketing Cloud Media Roundtable taking place on Thursday, September 28 during Advertising Week New York.
At the roundtable discussion, entitled “Is it Time to Hit Reset? Man, Machine and Marketing”, Cohen and fellow industry experts will explore the role of the marketer as the next wave of technology – including artificial intelligence and virtual reality – signal major changes coming to the industry.
With deep digital expertise and exceptional technical and business proficiency, Cohen is focused on expanding opportunities at Wolters Kluwer through the enablement of a customer-driven digital strategy while empowering the go-to-market efforts of the organization. At a time when the company is undergoing an unprecedented period of digitization, Cohen has a wealth of insights to share on the impact of immersive technologies on marketing.
“As technology continues to blur the lines between the physical and digital, the way that brands approach marketing exists in a state of perpetual flux,” said Cohen. “Different types of technology will come and go, but ultimately, the brands that know their customers best – and the brands that can leverage new technologies to better reach their customers – will succeed.”
Held at the Crowne Plaza Hotel in New York City, the Oracle Marketing Cloud Media Roundtable brings together leaders from the advertising, marketing, media and related creative industries to engage in conversation about the future of these fields.
