Even i wouldn’t mind doing this job as long as i didn’t have to bridge and tunnel it to Jersey everyday.. Just a nice little pad off Court st Brooklyn would be fine thanks !
Director, Integrated Marketing in New York, New York
Director, Integrated Marketing
Requisition Number:17-16312
State: New York
City: New York
Shift: Not Applicable
Job Description: Requisition: 17-16312
Wolters Kluwer Legal and Regulatory is a leading global provider of intelligent information and electronic solutions in key specialty areas for legal and business compliance professionals, and expert educational resources for lawstudents and professors.
In an increasingly dynamic world, Wolters Kluwer Legal and Regulatory connects legal and business communities with timely, specialized expertise and information-enabled solutions to support customers’ success through productivity, accuracy and mobility. Its major product lines include Aspen, CCH, Kluwer LawInternational, and MediRegs. Its markets include law firms, law schools, corporate counsel, health care organizations and professionals requiring legal and compliance information. Wolters Kluwer Law & Business, a unit of Wolters Kluwer, is based in New York City and Riverwoods, IL.
The role of the Director of Integrated Marketing is a key leadership role in the Marketing department. The Director will manage a team of Integrated Marketers who are expected to develop and manage all aspects of the marketing strategy and go-to-market plans for the legal practice areas & product lines they are assigned to for Wolters Kluwer. The position will be responsible for overseeing the campaign management process and programs for market development, new customer acquisitions and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue.
ESSENTIAL DUTIES AND RESPONSIBILITIES
•Lead & manage a team of Integrated Marketers
•Develop processes by which the Integrated Marketing team can perform their roles effectively & efficiently while enabling the entire organization to achieve its goals
•Ensure Integrated Marketers develop marketing plans for each product line & portfolio including market assessments, marketing strategy, market segmentation and go-to-market programs that will grow the business
•Ensure all advertising & marketing is brand compliant & coordinate product positioning, value propositions & messaging by understanding, refining market segment needs, & customer personas
•Manage an overall campaign strategy in partnership with Marketing leadership & then identify marketing opportunities to generate ongoing demand with a comprehensive media strategy & plan inclusive of budgeting & reporting
•Oversee the creation & execution of marketingcampaigns across all appropriate advertising & marketingchannels which may include direct mail, telemarketing, digitalmarketing, lead generation, thought-leadership programs, eventmarketing, salescampaigns and support, etc.
•Partner with the leadership from all Product Management, Editorial, Marketing, Sales, & Operations teams to ensure alignment of all go-to-market, sales, & support efforts for efficiency & effectiveness
•Represent the Legal & Regulatory US organization within Wolters Kluwer’s global organization & support global initiatives to improve go-to-market, marketing, and sales efforts
•Participate in key industry networks, associations, and applicable conferences and events (This section provides a list of numbered statements describing the major duties and responsibilities and the results for which the incumbent will be held accountable. These statements are to be broadly, but not vaguely, defined and focus on essential functions of the job. Essential functions are those that are central and necessary to adequately perform the job. While there is no magic number of statements, most jobs can be adequately described in 8 – 10 statements; and one to two pages in length.
OTHER DUTIES
Performs other duties as assigned by supervisor
Qualifications: JOB QUALIFICATIONS
Education: Bachelor’s degree with coursework emphasis in Marketing & Advertising; MBA or equivalent preferred
Experience:
•10+ years of prior experience in marketing in the legal and regulatory market, or for a technology company, or a B2B information service provider. Marketing experience in legal markets strongly preferred.
•5+ years of managing & leading teams
•Experience with change management, hiring & staffing, process development, strategic marketing, media planning, & digitalmarketing
•Proficient knowledge of Microsoft Office, especially with PowerPoint, Excel & Word
•Experience with Salesforce.com, Eloqua, & other related tools would be helpful
Other Knowledge, Skills, Abilities or Certifications:
•Ability to work well in a matrix organization and effectively manage across boundaries
•Marketing domain knowledge with an understanding of the legal and related business markets
•Exceptional verbal and written communication, a strong attention to detail, and the ability to motivate others to do their best work
•Ability to think both creatively for ad campaigns & analytically for reporting needs & budgeting
TRAVEL REQUIREMENTS
Some domestic travel (10%) may be required for internal meetings or customer conferences.
PHYSICAL DEMANDS
Normal office environment
ABOUT WOLTERS KLUWER
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
Wolters Kluwer reported 2015 annual revenues of €4.2 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
