UK: Niche dating app Lawyr Launched By Roll On Friday Dude

The Mail reports in the UK

A niche dating app has launched for overworked lawyers who are too busy to find love.

Lawyr is the brainchild of Matthew Rhodes, a former lawyer who worked for City firm Ashurst before leaving to set up legal industry gossip website RollOnFriday.

He claims lawyers make excellent romantic partners because they are ‘intelligent’ and have great ‘attention to detail’, but are simply too busy to find love themselves.

Anyone within the legal profession can sign up, from law students and legal aid practitioners to City solicitors and judges. It is also open to singletons who want to date a lawyer.

Lawyr is the brainchild of Matthew Rhodes, a former lawyer who worked for City firm Ashurst before leaving to set up legal industry gossip website RollOnFriday. It is designed to help lawyers and the people who want to date them find love

Lawyr is the brainchild of Matthew Rhodes, a former lawyer who worked for City firm Ashurst before leaving to set up legal industry gossip website RollOnFriday. It is designed to help lawyers and the people who want to date them find love

Mr Rhodes, who used to work in litigation, told The Times that Lawyr is ‘full of extremely eligible people who will benefit from an app which highlights their profession to everyone else, not just lawyers.

‘”Lawyer” is a shorthand for intelligence, security, attention to detail and a sense of justice — all good qualities in a partner.

‘More than most, lawyers will benefit from a dating app doing the heavy lifting as they’re busy getting whipped by a banker to complete the latest deal before 3am.’

Here’s the press release

Who’d want to date a lawyer? Everyone – within a week singles from Sydney to Lisbon to Toronto to Los Angeles signed up

Global Legal News Website Launches Own Dating app

LONDON – RollOnFriday (RoF), the world’s leading legal community website, has created Lawyr, a dating app for people in the legal community and those who want to meet them. It is a world first and since launching in March 2021 has already achieved a global following from London, Sydney, Houston to Minsk.

RollOnFriday was founded more than 20 years ago and achieved success after noting that despite cultural differences, lawyers around the globe have much in common, face similar pressures and enjoy the same sense of humour. Most dating apps are built by tech companies. Everyone who works at RoF is a lawyer and understands its community. With its reputation and following RoF is uniquely placed to launch such a dating app.

Lawyr dating App logo
Lawyr dating App logo

Matthew Rhodes OBE, founding Director of RoF comments: “It’s often easier to date someone with whom you have a lot in common. Even if you’re not both lawyers, working in the same sector really helps. It also means that your date will be sympathetic when you cancel half an hour before you’re due to meet because the side letter hasn’t signed. This dating app can do the heavy lifting while you’re stuck in a meeting room getting flogged by clients to complete a deal or pitch by dawn.”

Lawyers should date other lawyers, according to Jamie Hamilton, co-developer of Lawyr and RoF news editor: “Lawyers are a great catch. After all, ‘Lawyer’ is a shorthand for brains, security, and a devotion to justice – all superb qualities in a partner. And they can deal with the insurer if your luggage gets lost.”

James Dennison, co-developer of Lawyr and RoF journalist, explains how it works: “The app’s main rule is that users must either work in the legal profession or want to meet someone who does. So, legal types can match with other legal folk, or with people outside the sector. The only restriction is that one half of the match has to be in the legal profession, so non-lawyers can’t search for other non-lawyers.”

Lawyr is available on iOS and Android. Users can download Lawyr on the Apple App store or the Google Play Store. Or they can sign-up onlineapp.lawyr.me

Dennison explains the app is not just for lawyers: “The app is for the entire legal community – from students, paralegals, business services to partners. We know people in the legal profession want to date others in the community, but we also know going out with colleagues can create toxic issues. Lawyr solves the problem by letting legal professionals dodge the liabilities while still inking the deal.”