Newcastle United have launched a bid to trademark the phrase ‘Howay the lads’ but have been met with opposition over the controversial move.
The Magpies have applied to register the iconic words as a trademark which will see them gain exclusive rights to the use of the words on merchandise, initially for a 10-year period but they can apply for indefinite renewals, The Athletic has reported. The application to the UK Intellectual Property Office (IPO) was made two days before Newcastle’s historic Carabao Cup win over Liverpool, last March.
Their application is believed to cover numerous categories from football shirts, alcoholic beverages, lampshades and air fresheners. The opposition from another party means they are contesting their attempts to trademark the phrase, while the club are attempting to convince the IPO that they should be awarded the trademark.
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