This June, the UK government is set to review its laws on gambling, and it appears that sweeping changes are underway. Policymakers are targeting football shirt betting logos, in particular, to draw attention to the issue of gambling addiction among Britain’s youth. This measure is only one of many included in the forthcoming white paper but has specifically attracted attention from industry representatives.
The current Gambling Act predates the explosion of mobile betting apps and the start of massive investments by gambling companies in sports advertising. As a result, existing regulations are quickly becoming outdated and ineffective. A 2020 survey by the UK’s gambling commission showed that 37% of 11–16-year-olds in England and Scotland had gambled in the last 12 months. A stark number that has only highlighted the need for reform. A Department for Digital, Culture, Media, and Sport (DCMS) spokesperson commented on this matter, saying:
We are undertaking the most comprehensive review of gambling laws in 15 years to make sure they are fit for the digital age.
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UK Law Reform About to Remove Betting Logos from Football Shirt
