The Daily Mirror
Iceland supermarket locked in legal battle with the Nordic country over its name trademark
Both Iceland supermarket and the country of the same name have been locked in a dispute over a trademark for two decades. The country argues that the retailer should never have had the trademark approved in 2016
Iceland supermarket is in a battle with the country of the same name over a dispute about its trademark.
The supermarket, founded in 1970, has been trying to trademark its name for several decades but has faced resistance from the nation that has been independent since 1944.
The state is concerned it wouldn’t be able to call some of the products it makes ‘Icelandic’, if the shop giant wins its legal battle, according to Wales Online.
The country argues: “Iceland is widely received as a geographical name and should have never been approved for trademark in the first place”.
“It would mean that Icelandic companies could possibly not use the word Iceland in their trademarks to designate the products they’re selling,” said Margret Hjalmarsdottir, an attorney at the Icelandic Intellectual Property Office.
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https://www.mirror.co.uk/news/world-news/iceland-supermarket-locked-legal-battle-27963548
