The Government has said it will publish a White Paper into gambling reform in coming weeks.
The Prime Minister is set to announce restrictions on the industry as part of the review of the 2005 Gambling Act amid concerns current regulations require changes to accommodate the growth of online betting.
The Times reported proposals to prohibit gambling companies from shirt sponsorship were set to be rejected in favour of reaching a voluntary agreement with Premier League clubs, while also keeping the option of legislation in reserve.
A spokesperson for the Department for Digital, Culture, Media & Sport refused to comment on speculation, but added: “We are undertaking the most comprehensive review of gambling laws in 15 years to ensure they are fit for the digital age.
“We will be publishing a White Paper as part of a review of gambling legislation in the coming weeks.”
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