Now Lexis Nexis Australia via Martindale Hubbell? have become experts on Social Media marketing for lawyers !? A US legal publishing commentator told us this week that he thought that Martindale Hubbell was in his words .. “a dead dog”
So do we laugh, cry or just put our hands up in the air and run around like a banshee when we read this….
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Australia
SOCIAL MEDIA BOOT CAMP
Gold Sponsor – Martindale Hubbell
Social Media is everywhere.? What is your firm doing to keep up with the rapid change in technology?? Jones Day and Skadden are blogging, DLA Piper has a Twitter feed, and Greenberg Traurig is using Facebook.? Want an insight into the tools the top firms in the United States are using to bring in business? Meet Adrian Dayton.? Consulting to global 100 firms like Dorsey & Whitney and AmLaw 100 firm Womble Carlysle, attorney turned social media consultant Adrian Dayton has been helping lawyers all over the world bring in business through social media.? This March he brings his techniques to Australia.
?In all my years as an attorney I have never seen a marketing initiative as well received as Adrian Dayton?s Social Media Ramp-Up.? -Former Watergate Prosecutor and Dorsey & Whitney Partner Nick Akerman, esq.
Adrian?s Contact to Client approach is being used all over the United States and the UK to identify, qualify, and engage new business through social media platforms like Twitter, LinkedIN, Martindale-Hubbell Connected and blogs. On March 23 in Sydney, Australia, and March 25th in Melbourne ? Adrian will be running all-day workshops to help your firm keep ahead of the curve with social media.
Adrian is also the author of Social Media for Lawyers: Twitter Edition.
?Social Media for Lawyers:Twitter Edition is a ?must-read? for all law firms. Indeed, it should be studied avidly, not only by lawyers, but also by any professional service firm that wants to grow its business fast using Web 2.0 techniques.?
-UK Partner Chris J. Sherliker, esq.
The objective of the workshop is to help your firm design a 12 month plan to increase revenues and increase profitability using social media.
Attendees will come away with:
Techniques to turn contacts into clients
Valuable tools to automate and accelerate your firms entrance into social media
Insights from some of the top US firms on how to design an effective social media policy and process in-house
?Adrian Dayton brings a passion, energy and vision to his work. He has the unique ability to bring together his knowledge of the law, cutting-edge skills in the area of social media and a keen understanding of branding and business development.
-Jan Anne Dubin, Director,LECG and former North American Director of Business Development, Baker & McKenzie and Director of Client Relations, DLA Piper.
There are four major components to implementing a successful social media plan that attendees will come away with:
Branding through Social Media:? In this portion attendees will identify thought leaders and ideal practice groups within the firm to implement social media strategies to increase visibility and build relationships.
Tribe Building: Learn proven methods for list building and conversion of contacts so that great exposure leads to stronger relationships and greater profitability.
Organizational implementation: The main goal is to create a rhythm within the organization where solicitors can bridge the gap to where use of these tools become part of their daily routine.? Firms will learn to create policies that instruct rather than restrict social media use.
Innovation:? What are the true technological innovations?? How do you separate out fad from value?? How do you create a process that will continually improve your results from social media?
Meet the other presenters:? Paul Mckeon of Norton Rose; Matt Moore of Innotecture; Duncan Bucknell IP Lawyer and Creator of the IP Think Tank; Derek Benton Director of International Operations for Martindale-Hubbell Connected and more.
Who should attend? Managing partners; Marketing partners; Rainmakers; Chief Marketing Officers; Business Development Officers Firm administrators; Lawyers interested in building their businesses.
