Originally published at the JD Supra Platform
To thrive In this ever changing legal landscape, lawyers need to find ways to break through the clutter and engage with their prospects. Podcasting can help attorneys and law firms connect with clients and produce more leads.
Podcasts are digital audio programs that can be listened to online while driving or multitasking. Podcasts of all kinds are growing in popularity, to be successful you’ll need a plan.
PODCASTING FOR LAWYERS
Don’t just jump into podcasting, make sure that the time and energy invested is worth it. Podcasting is a long term commitment and it may take a while for you to gain a following.
Have realistic expectations. What are your goals, who are you trying to reach, why should anyone listen to your show, and what value can your provide to your listeners?
Are you planning on creating new content or leveraging existing information? Consider hiring someone to manage your podcast, this venue is time consuming and will demand your full attention.
THE BIG IDEA
Focus on an area of law that you are passionate about or an expert on. Dive deep into the subject matter to establish yourself as a thought leader in this area of the law.
PODCAST FORMATS
Consider what format your show will embrace, interview style, educational, storytelling, or case studies? The most successful shows have guests who offer expertise and create a compelling conversation that listeners find engaging.
The name of your show should be memorable and relevant to the substance of what the podcast is about. Make sure to use SEO-friendly keywords in your title so that it is easily searchable.
Your podcast’s lead-in should have compelling graphics or artwork that your listeners can identify with. Add theme music for your lead-in as well as for transitions to create tempo and to emphasize a powerful concept.
Your podcast must have a beginning, middle, and conclusion. Consistently create immensely intriguing podcasts that informs, entertains, and engages your listeners.
The Intro— must clearly communicate who the show is aimed at and what you offer and for whom.
The Body— the substance of the content needs to be sticky. Focus on creating value with conversations that capture and sustain your listeners’s attention.
Closing Remarks— include a teaser of what the audience can expect from an upcoming episode along with reminders to view the show notes, subscribe to the podcast, and leave comments and likes for the show.
The Ending— should be the same theme music you used in the intro.
PODCASTING PLATFORMS
Picking the best podcast hosting platform is critical, here are some of the most reliable podcast hosting services to get you off and running.
- Spotify’s free Anchor platform is ideal for many levels of experience and great for beginners.
- Host a podcast with Buzzsprout and create a website to add your audio clips to your blog posts.
- Podcasting pros and beginners use Libsyn. It’s one of the original podcasting hosts and still a prominent player with over 62 million audience members.
- Podbean offers podcast publishing and analytics for free, and it also allows you to monetize through advertising.
- Blubrry is a great platform for WordPress users who want to monetize their podcast.
PROMOTING YOUR PODCAST
Promoting a podcast is a job unto itself, consider hiring a social media marketing firm to optimize and share your material to podcast aggregators and directories.
Here are some of the top podcast aggregators: Google Play, Spotify, TuneIn, iHeartRadio, SoundCloud, Podbay, and Podtail.
Here are the top five (5) strategies to grow your podcast following online:
- Promote the podcast launch on your social media channels.
- Host guests with large followings on your podcast and have them promote their episode.
- Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
- Start an email newsletter. Send your listeners an email every time you publish a new podcast.
- Convert your podcast into a YouTube video. In the description, include notes and links to your website, and social channels. Then, break the video down into shorter 1-3 minute clips.
THE POWER OF PODCASTING
Podcasting is an excellent medium for lawyers to attract and engage with new prospects. In an age of mistrust and disinformation, podcasts are recognized for the authenticity, intimacy, and legitimacy of the information provided.
Lots of opportunities going on in the legal industry right now. Don’t make a move without assessing your worth in the marketplace.
Source:
The Appeal Of Podcasts Shows No Signs Of Slowing (Forbes)
https://www.forbes.com/sites/jonathanberr/2021/09/30/the-growing-appeal-of-podcasts/?sh=207fef3f4118
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Source: https://www.jdsupra.com/legalnews/the-power-of-podcasting-the-how-to-8939114/
