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It seems The Kardashians are about to tackle the world of greeting cards, or at least that seems to be the plans! The family behind some of the biggest brands in fashion and beauty have set their sights on the greeting card and paper goods industry, filing a trademark for the brand Kardashian Kards.
As sources with Gerben Law Firm revealed to Kardashian Dish, the Kardashians submitted a trademark application for “Kardashian Kards” on Feb. 22 indicating they have plans to roll out Kardashian branded greeting cards and paper goods.
According to the official filing with the United States Patent and Trademark Office, the trademark application has been filed on behalf of Kris Jenner, Kim Kardashian, Kourtney Kardashian, and Khloe Kardashian suggesting the quartet will be the primary stakeholders in the brand. As the trademark suggests, the brand is expected to lean into paper goods including but far from limited to greeting cards!
What does the Kardashians’ trademark for Kardashian Kards cover?
Playing to the Kardashian’s passion for playing with the use of the letter “K” in branding, Kardashian Kards is very forward in leaning into the greeting cards industry; however, that’s just the tip of the iceberg.
In addition to greeting cards, the trademark filed by the Kardashian family for the Kardashian Kards brand also includes calendars, decals, photographs, photo albums, pictures, posters, post cards, scrap books, stationery, paper, notebooks, stickers and transfers, writing utensils, erasers, bookmarks, and paper gift wrap.
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The Kardashians file trademark for Kardashian Kards greeting cards – Report