The book, applicable for firms ranging from small regional entities to national or global giants, provides law firms with the following valuable knowledge:
Why law firms need strategies to guide their content publishing efforts
How to create a law firm publishing strategy, and what it should contain
Why firms must integrate their publishing, business development and branding strategies
How to choose the best platforms and publications to host law firm content
How to distribute a firm’s content through the most effective channels
How to create, maintain and enforce a culture of publishing in a law firm
Why and how to measure the results of a law firm’s publishing efforts
From newsletters to blogs to microsites, from Twitter to LinkedIn to Google Plus, Content Marketing And Publishing Strategies For Law Firms delivers market-leading insights to law firms that want to maximize the value of their publishing efforts. Bonus Feature: four real-life case studies from the United States and Canada that show how law firms are already succeeding through strategic approaches to content marketing.
To order your firm’s copy of Content Marketing And Publishing Strategies For Law Firms today, visit the book’s information page at The Ark Group’s website. If you want to get a preview of what the book offers, read the executive summary (PDF), or even better, download a free sample chapter (PDF).
