A big push by Spotify..
Spotify is expanding into over 80 new markets in more than 36 new languages – including key territories across Africa such as Côte d’Ivoire, Ghana, Nigeria, and Zimbabwe.
Together, these 80 markets house more than a billion people with nearly half of them already using the internet, says Spotify.
The vast expansion over the coming days means that Spotify will be active in more than 173 markets.
The news comes close to a year after Spotify rival Apple Music announced its expansion into 52 new global markets, taking its total reach to 167 markets.
Spotify’s announcement today (February 22) was delivered by its Chief Freemium Business Officer, Alex Norström, during the company’s Stream On event.
Norström explained that SPOT will launch in as many of these markets as possible ‘”with a core library of content and features that will evolve over time”.
He added that “we believe there could be more than 1 billion potential Spotify users” in these markets.
