Las Vegas lawyer Glen Lerner has a beef with San Antonio personal-injury attorney Jeff Davis using the advertising slogan “One call solves all” and “Una llamada soluciona todo” (Spanish for “One call solves everything”) to promote his law firm.
Lerner says the phrases are too similar to ones he uses, so he’s filed a trademark infringement lawsuit against Davis and other parties in federal court in San Antonio. He’s seeking more than $10 million in damages.
Lerner — described in the April 30 suit as “a highly successful and respected attorney with a national reputation” and “one of the largest advertisers of legal services in the United States” — owns the trademarks to “One call … does it all” and “One call, that’s all.”
He’s spent a lot of money to promote his brand for more than a quarter-century and credits the slogans for playing a large part in his “considerable success” and “enviable reputation” in the legal profession.
Davis is committing “illegal acts” by using “One call solves all” and “Una llamada soluciona todo,” Lerner alleges. The lawsuit contains screengrabs of Davis’ use of “One call solves all!” in promoting the firm on various social medial channels.
Neither Lerner nor Davis responded to requests for comment.
Davis is best known for his slogan “Call the 4s!” and ads showing an outstretched hand holding up four fingers to remind viewers they only need to remember one number to reach his firm by phone.
His Here4You LLC, which owns at least 11 registered trademarks, including “444-4444” and “Call the 4’s,” is also attempting to trademark “One call solves all” and “Una llamada soluciona todo.”
Those efforts haven’t gone well thus far, however.
