Roborock has recently applied for a new trademark. The application is for a “Rock Smart Car,” which is for an international classifaction in the means of transportation. This trademark is still under the status of “application for registration” and has yet to be granted.
Looking at the trademark application title, it is clear that the company is working on smart car and related technologies. Unfortunately, it is unknown what technoogy the company is actually working on, but it could be to provide hardware or software related solutions to automobile manufacturers that are building smart cars. In other words, it could be a self driving based technology or simple connected devices like smart screens that are housed in the vehicle.
Furthermore, this also marks another Chinese brand entering the smart car market. In recent times, there have been various rumors and reports surfacing regarding Chinese vendors branching into the automobie industry. This included the likes of Xiaomi, Huawei and others as well. Notably, the CEO and Founder of Roborock also has experience within the industry as he established an independent car company, called Stone Motors, which has even worked with automobile giant, Mercedes-Benz.
Although, an ITHome report stated that Stone Technology has stated that the new project that has been trademarked will not be directly reated to the company. On the other hand, Roborock has mainly been known for its offerings for smart home appliances, with vacuum robots being its most popular products in the market within the Xiaomi Ecological chain. So stay tuned, as we will provide updates regarding any notable developments regarding this matter.
Source: https://www.gizmochina.com/2021/05/17/roborock-applies-for-rock-smart-car-trademark/
