Rapper Flo Rida Heads to Trial with Celsius Energy Drink Company Over Endorsement Deals

Law & Crime reports

Rapper Tramar “Flo Rida” Dillard is about to kick off his civil battle with Celsius, an energy drink company that he claims owes him money for breach of contract. Law&Crime will live stream once the trial starts.

In 2014, Dillard reached an endorsement deal with the energy drink company Celsius. He says it was a big success, improving the business’ fortunes.

“By way of background, Flo Rida maintained a successful endorsement partnership with Celsius which was highly effective in opening new doors for Celsius and its products,” the plaintiffs wrote. They maintained his deal included him getting paid for reaching certain performance benchmarks.

“In contemplation of the highly influential and ongoing impact of this endorsement partnership with Celsius, the compensation obligations to Plaintiffs included bonus compensation, incentive compensation, and royalties,” the lawsuit states. “While certain guaranteed payments were payable at contract inception, others became due from Celsius later at various specified intervals or upon reaching certain benchmarks and continuing thereafter.”

 

Dillard is seeking at least $30,000 in damages in this breach of contract lawsuit aimed at Celsius brand energy drinks. Dillard claimed that they failed to pay what they owed him.

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Rapper Flo Rida Heads to Trial with Celsius Energy Drink Company Over Endorsement Deals