Press Release: Practising Law Institute (PLI) and Legal Marketing Association (LMA) Partner to Provide Educational Resources to Legal Marketers

NEW YORKSept. 12, 2022 /PRNewswire/ — Practising Law Institute (PLI), a leading nonprofit learning organization serving the legal community, and the Legal Marketing Association (LMA), the premier organization for professionals in legal marketing and business development, have announced a new partnership.

Through this initiative, PLI will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.


“PLI and the LMA have a shared goal of contributing to the legal industry by ensuring that professionals have access to best-in-class training opportunities,” says Sharon L. Crane, President of PLI. “We are pleased to have the opportunity to connect with LMA’s members and help legal marketers and business development professionals build their expertise and deepen their understanding of the legal market. Through this training, these professionals will strengthen their abilities to support attorneys, practices, and firms.”

Beginning this month, PLI will make the program Improving Law Firm Profitability available at no cost to LMA members. This 70-minute, interactive online course will help legal marketers develop a basic knowledge of the key financial drivers in a law firm to understand the business of law and how a law firm achieves financial profitability. Over the next year, LMA members will receive complimentary access to programs on practice areas, industries, and trending topics, from corporate law, IP, and litigation to cybersecurity and data literacy.

“We are excited to launch this collaboration between LMA and PLI,” says Danielle Holland Gorash, Chief Executive Officer of LMA. “Over two years ago, we realized the synergy of our audiences and offerings, and have been working on this partnership to bring new and elevated legal marketing education to our LMA members. We are grateful to our colleagues at PLI and look forward to building upon this successful launch.”

Kirsten Talmage, PLI’s Senior Director, Product Strategy & Customer Experience, and Holly Amatangelo, LMA’s Education Director, conceived of and led this initiative.

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