Press Release: AWA Asia Appointed Ai-Leen Lim as the CEO to Celebrate Its New Offices Opening in Hong Kong and Beijing

For those of you who might be interested …….

Hong Kong, February 10, 2015 – Awapatent, a leading European consultancy firm within the field of Intellectual Property (IP), has appointed Ai-Leen Lim as the CEO and Principal Counsel of AWA Asia in its new office opening ceremony in Hong Kong today.

AWA Asia, Awapatent’s newly registered firm in Hong Kong and Beijing will be managed by the well-reputed and top-ranked Ai-Leen Lim, a Hong Kong and UK solicitor who is also admitted as an advocate and solicitor in Singapore.

Ai-Leen Lim has been an international partner and head of trademark portfolio management of a prominent international legal firm known for its IP practice in Greater China (Beijing and Hong Kong). Her experience spans a broad range of industry, including food, FMCG products, personal care, fashion, electronics, media, real estate, financial and professional services sectors. Ai-Leen Lim is consistently recognised as a leading IP lawyer for China and Hong Kong by the major legal directories and industry publications including Chambers Asia, The World Trademark Review (WTR 1000), Asia Pacific Legal 500, Who’s Who of Trademark Lawyers, Asialaw Leading Lawyers, Managing IP (Asia) and Asia IP Profiles.

A team of six senior lawyers and IP professionals will join Ai-Leen Lim in AWA Asia to guide Western clients on Asian IP issues following the East-Meets-West-Approach, as well as counselling Asian clients in respect of European IP issues by collaborating with the Awapatent’s global network through 14 European offices.

“Together with Awapatent in Europe we have a vision to be the leading pan European-Asian IP boutique firm that provides a seamless service with a tier 1 reputation in all aspects of contentious and non-contentious intellectual property work,” says Ai-Leen Lim.

Ai-Leen Lim advises clients on their intellectual property portfolio management in China, Hong Kong and worldwide, specializing in contentious and non-contentious trade mark, patent, design, registration, protection and enforcement matters, IP transactions, as well as advertising and related regulatory issues in conjunction with market entry and the promotion of their products, particularly in China. This includes advertising, sweepstakes and gaming law, product safety, labelling, and related regulatory issues in conjunction with the promotion of their products and services. She provides counsel on IP advisory matters (copyright issues, domain names, data protection, competition law, internet law, and social media issues) and on contentious IP matters such as infringement cases, oppositions, cancellation actions and rectifications.

In addition, Ai-Leen advises clients in relation to commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence work).