Yesterday the AALL sent out the following press release with regard to a new logo and tagline.
We are presuming this is it (sourced from their website) as they don’t publish the logo or tagline on their pdf press release
AMERICAN ASSOCIATION OF LAW LIBRARIES DEBUTS NEW BRAND
Logo and Tagline Align Communications with Strategic Objectives
CHICAGO, October 31, 2016—The American Association of Law Libraries (AALL)—the only national association dedicated to legal information professionals—launched its new visual identity and tagline today as part of its new brand strategy. As the champion for the legal information profession, AALL’s new brand supports its strategic goals to foster knowledge, community, and leadership. The new brand will support compelling and effective communications that clearly articulate the role of law librarians in the legal profession and the communities they serve.
“Today, legal information services and the role of the law librarian reach far beyond research and collection development,” said AALL President Ronald E. Wheeler Jr. “Our members—whose diverse roles include knowledge management, competitive intelligence, business development, and project management—are essential experts who deliver business-critical insights at law firms, law schools, and government institutions.”
AALL’s new brand is the culmination of almost two years of work that included extensive research, multiple opportunities for member input, and thoughtful consideration of the history of the legal information profession, as well as its rapid evolution over the last decade. The new logo nods to the past with blue as the dominant color; conveys collaboration with the linked letters, “AALL”; and suggests a future focus with the orange forward slash. The new tagline, “Your Legal Knowledge Network,” positions AALL as the resource for legal information professionals to gain invaluable professional support, as the go-to source for employers to find legal problem solvers, and as an information hub for accessing legal information that is every citizen’s right.
“AALL’s new brand honors our past, embraces our present, and emboldens our future as legal information professionals,” said Wheeler. “The knowledge and talent of our members, combined with their unrivaled dedication to service, make our whole legal system stronger. I have never been more proud to be a law librarian.”
Learn more about AALL and the legal information profession at www.aallnet.org.
About AALL
The American Association of Law Libraries (AALL) is the only national association dedicated to the legal information profession and its professionals. Founded in 1906 on the belief that people—lawyers, judges, students, and the public—need timely access to relevant legal information to make sound legal arguments and wise legal decisions, its nearly 4,500 members are problem solvers of the highest order. AALL fosters the profession by offering its members knowledge, leadership, and community that make the whole legal system stronger. For more information, visit www.aallnet.org.
