Just interesting to see PLI get more involved with business development at law firm … and it’s free
Practical Law Company & LegalBizDev to Present Free Webinar Addressing Law Firm Business Development Strategies
Registration Now Open for April 19, 2012 Webinar
NEW YORK, NY, Mar 26, 2012 (MARKETWIRE via COMTEX) — To help attorneys and law firm business development professionals increase new business opportunities, Practical Law Company (PLC), a provider of practical legal know-how to law firms, law departments and law schools, and LegalBizDev, a project management and business development consultancy, will present a free webinar, “How to Develop New Business in an Uncertain Economy,” on April 19, 2012 at 1:00PM ET (10:00AM PT). The 60-minute webinar will provide participants with practical and proven strategies to gain repeat business and attract new clients. An interactive Q&A session will follow.
During the presentation, Ian Nelson, PLC’s Vice President of Business Development and Marketing, and Jim Hassett, founder of LegalBizDev and author of the Legal Business Development Quick Reference Guide, will cover how to assess which clients are the best candidates for repeat business, the ten key steps to finding new clients and how firms can distinguish themselves from competitors when pursuing new opportunities.
“Increased competition for business within the legal industry is forcing attorneys to rethink their business development strategies,” explained Nelson. “A key element to effective business development is being able to demonstrate to clients the steps a firm has taken to improve efficiency and workflow. During this webinar, attorneys will gain useful knowledge they can immediately incorporate into business development opportunities.”
Hassett further noted, “Developing new business is difficult in every profession, but attorneys face special challenges due to the many demands on their time. This presentation will focus on the top ten ways lawyers can increase results from their limited marketing time, including special steps lawyers must take in today’s uncertain economy.”
