Here’s the position……
Marketing Manager, Retention and Loyalty in Glendale, California
Marketing Manager, Retention and Loyalty
Requisition Number:17-16375
State: California
City: Glendale
Shift: Not Applicable
Job Description: Wolters Kluwer is a global company that provides information, software, and services. Our customers are legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare professionals.
Learner’s Digest (LDI), based on Glendale, California, partners with medical associations to record and publish the content from their national and international medical meetings, turning this content into continuing medical education for health care professionals, primarily those in clinical practice. Some of our partners include the American College of Cardiology, American Heart Association, American Academy of Neurology, American Psychiatric Association and many more.
The Marketing Manager, Retention and Loyalty will create and manage new engagement, loyalty and retention programs. This role is highly collaborative and cross-functional, with dependencies on other members of the marketing team, as well as data analytics, customer service, IT and external vendors. This position will also be responsible for managing program performance against operating plans to achieve financial and business objectives.
Responsibilities:
•Be an expert in using and explaining our customer facing websites, digital content delivery methods and vast product lines.
•Partner with other team members on client support and rollout activities
•Create, optimize, and evolve retention strategies to keep and grow customers.
•Generate new marketingcampaigns or improve existing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience.
•Build impactful email marketingcampaigns that includes optimizing the timing and frequency of email sends, A/B testing, writing compelling email copy, subject lines, etc.
•Analyze campaign/program performance, and modify as necessary to maximize the results.
•Serve as the administrator for offers, rewards, and communication to our members
•Develop training documentation as needed
•Evaluate the customer experience and identify areas of improvement to create a great client experience.
•Leverage marketing automation systems (such Marketo, Silverpop or Adobe) to optimize efficiency.
Qualifications:Qualifications:
•Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail; Excel, Power Point).
•Bachelor’s degree (BA/BS) from four-year college or university in Marketing, Business Economics, or related field.
•5+ years of leadership experience at the manager level with strong background in loyalty and marketing.
•Passion for the customer experience balanced with understanding of underlying economics of loyalty programs.
•Proven track record of program management.
•Strong project management skills demonstrated by developing, leading, and delivering complex, multi-channel projects.
•Experience with recurring or subscription businesses a plus (but not essential).
Key Competencies of Successful Candidates:
•Ability to demonstrate strong digital vision and customer-centric focus to communications;
•knowledge of email communication techniques and software;
•Strong analytical skills with the ability to provide optimization recommendations working with structured and unstructured data;
•Proven ability to develop smart, personalized content to drive customer interaction;
•Excellent organization skills with avid attention to detail and follow-through;
•Demonstrated creativity in problem solving, ability to self-motivate, work independently, and as part of a team.
About Wolters Kluwer
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2015 annual revenues of €4.2 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
https://www.theladders.com/job/01-sid-PURSCWPZX5MFH5C7QD25OVJCDA
