The clash between the Portland Pickles and the (fictional) Peaks Valley Pickles has gone from a laughing matter to a legal battle.
The summer league baseball team filed a federal lawsuit Wednesday against the Walt Disney Company, claiming the global entertainment company has engaged in trademark infringement for launching a team with the same name on its streaming television show, “Win or Lose.”
Attorneys for the local team are seeking unspecified damages and a judge’s order permanently banning Disney from using their name in the show or on merchandise.
“That brand is now at risk of being diluted and devalued — not because of poor business decisions or market shifts, but because Disney thought the name ‘Pickles’ was catchy, and used it without regard for the real people and real community it represents,” according to the suit.
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