Podcast: The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand


Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance.

Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboards stunt. The legal community has pegged this as an embarrassment to the profession, but it’s hard to argue with that kind of exposure. Is their strategy utterly tasteless or a genius move?

Later, performance marketing is nicely quantifiable and efficient, but brand marketing eschews measurability, preferring to just stay frustratingly fuzzy. So, are these two approaches at odds with each other? Actually, no! The guys dig in deeper to help you understand how these strategies work in tandem to improve upon each other and grow your business.

The News:

Apparently, now’s the time for consolidations and acquisitions:

And, in other news:

Mentioned in this Episode:

Varner Faddis Elite Legal — F*** Around and Find Out

Bryan Wilson — Texas Law Hawk

Corri Fetman & Kelly Garland — Life is short. Get a divorce. 

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Special thanks to our sponsors Lawmatics and CallRail.