Energy drinks have taken a hit in the UK this past week with the govt saying it’s time to put an age restriction on them so this Pizza battle will take on extra meaning now margins will start to get much tighter in the UK
World Trademark Review reports…
Monsta Pizza prevails over Monster Energy in trademark opposition – It has been reported that a pizzeria based in Wendover, UK has succeeded in registering the name MONSTA PIZZA after a year-long dispute with Monster Energy. The drinks company had opposed the registration in July last year, but the UK Intellectual Property Office has now concluded that no misrepresentation would occur between the two brand names. After resolving what he has labelled “a long and frustrating battle”, Monsta Pizza’s Chris Dominey says that “common sense prevailed”. He added: “We believed their objection was wrong and we weren’t prepared to walk away from all our hard work just because a bully didn’t like what we were doing.” Indeed, Monster Energy has established an unenviable reputation for itself as a leading ‘trademark bully’, having previously topped Trademarkia.com’s list of the companies who have filed the most oppositions. But as we have written before, it is important to approach such rankings with a critical eye, lest more nuanced analysis of a situation gets lost in the push for a ‘David versus Goliath’ narrative. (TA)
