Journalism.co.uk report
Here’s the precis
In a nutshell:
- AI search engine Perplexity has expanded its publisher partnership programme offering a revenue share on ad-sponsored questions, plus free access to Perplexity Pro. Unlike other AI companies, Perplexity does not train its own models but instead summarises content from websites.
- It uses a ranking system with more than 50 signals to prioritise authoritative sources and includes citations for all answers. Challenges remain over potential bias and qualifying trustworthy sources.
- Publishers like TIME remain optimistic about the partnership, viewing it as an interesting experiment in creating a sustainable relationship between AI companies and traditional media.
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