A number of sports betting operators have joined together to establish a new responsible gambling group in Brazil as part of a campaign to regulate gambling in the country.
The Brazilian Institute of Responsible Gaming (IBJR) features Bet365, Flutter Entertainment, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group and Rei do Pitaco as founding members.
The group will work across a number of sectors to learn about the industry and understand how it can be integrated into the Brazilian economy.
The process of regulating sports betting in Brazil still remains ongoing despite the country’s legislature voting in 2018 to legalise the activity. However, a series of recent match-fixing scandals have ignited new hopes that a legal path could be around the corner.
“We want to help build a safe regulatory environment for customers, while financing the public sector and creating a sustainable operating environment for companies,” said André Gelfi, managing partner of Brazil for Betsson Group who was elected president of the IBJR.
“The issue of responsibility appears in the name of the institute precisely because this is the mainspring for all actors involved in markets that have successful regulation. In these places, sports betting is seen as a source of entertainment that helps preserve the integrity of sport.
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https://igamingbusiness.com/social-responsibility/responsible-gambling/operators-form-new-brazilian-responsible-gambling-group/
