IP Expert Donal O’Connell writes…
“A fundamental change in the way organisations approach innovation is taking place. It involves cooperating and collaborating with external parties in the area of innovation and in the research and development of products and services and is driven by the simple realisation that not all the smart people work for just one organisation ? it is necessary to work with smart people outside the company.”
Details of my book may be found at … www.gowerpublishing.com/isbn/9781409418337
If you order online at www.gowerpublishing.com, and quote code G1DZT35 when ordering, you can obtain a 35% author network discount. This discount offer is valid until end of 2011.
My book is available from Amazon at … http://www.amazon.co.uk/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=harvesting+external+innovation
By the way, my book is also available as an ebook, ISBN 978-1-4094-1834-4
