New Balance is taking action against Golden Goose’s U.S. subsidiary for allegedly selling “knock-offs” of one of its most popular sneaker styles.
In a lawsuit filed earlier this month in U.S. District Court in Massachusetts, New Balance is claiming that Golden Goose’s “Dad-Star” sneaker, which the Italian-based label began selling in 2021 for $625, is a “confusingly similar design” to the New England shoe company’s 990 model, first launched in 1982 and currently retails for $199.
“Golden Goose’s sale of the ‘Dad-Star’ model is intended to capitalize on and free-ride off of the success that New Balance has achieved with its 990 model shoe and its brand,” the complaint stated.
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New Balance Is Suing Golden Goose for Allegedly Copying Its 990 Sneaker Model
