‘Mtn Dew Rise’ doesn’t flout coffee trademark, Pepsi tells appeals court

Lower court blocked Pepsi from using “Mtn Dew Rise” after challenge from Rise Brewing
Appeals court judge says Rise’s trademark is weak

(Reuters) – At least one judge on a U.S. appeals panel Wednesday appeared sympathetic to PepsiCo Inc’s bid to end an injunction that halted its use of the “Mtn Dew Rise” name in a trademark lawsuit by the maker of “Rise” coffee drinks.