MORE BURGER WARS – NORTH CAROLINA’S WHAT-A-BURGER FACES TRADEMARK SUIT FROM TEXAS GIANT WHATABURGER AMID EXPANSION CONCERNS

I’ve never even heard of either of these burger outfits

The landscape of fast food trademark disputes is heating up in the Carolinas, where the Texas-based burger chain Whataburger has filed a lawsuit against a group of North Carolina restaurants operating under the name What-a-burger. Whataburger alleges that the name similarity constitutes trademark infringement, a claim that places North Carolina’s similarly named establishments in a precarious legal situation, according to reports from Queen City News.

TEXAS

NORTH CAROLINA

The legal action initiated by Whataburger puts forward that the local chain’s use of their What-A-Burger #13 Mark, is infringing upon Whataburger’s trademark rights which span back to 1957. Despite earlier efforts to coexist, as reported by FOX59, tension has escalated following Whataburger’s expansion moves into North Carolina. According to the lawsuit, a coexistence agreement that was effective as of May 19, 2023, was put in place to minimize brand confusion, but it appears the agreement has not resolved all issues.

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https://hoodline.com/2024/06/north-carolina-s-what-a-burger-faces-trademark-infringement-suit-from-texas-giant-whataburger-amid-expansion-concerns/