Momofuku responds to chili crunch backlash: ‘We wanted a name we could own’

Eventually the rest of the world  appears to be catching up with the way we think about a lot of TM in this day and age…

The LA Times on  Chili Crunchgate

Imagine walking into a grocery store and seeing a single brand of each item. Identical squeeze bottles of “Ketchup.” One company’s “Mustard.” One brand of “Salsa.” Just one maker’s “Hot Sauce.” What a bland world it would be.

If Momofuku has its way, the only “Chili Crunch” on store shelves will bear the name Momofuku.

Momofuku, founded by chef David Chang, acquired the rights to use “chile crunch,” spelled with an “e,” last year from Chile Colonial LLC, a Denver company that registered the trademark in 2015 with the United States Patent and Trademark Office after making a Mexican-inspired chile crunch sauce since 2008. Then on March 29, Momofuku filed a trademark application for the term “chili crunch,” spelled with an “i,” and started sending cease and desist orders to multiple businesses selling chili crunch products, the Guardian first reported.

Read mo