MillerCoors Will Appeal $56 Million ‘Stone’ Trademark Loss


MillerCoors LLC filed a notice of appeal concerning a $56 million judgment in a trademark infringement and false designation of origin suit over the “Stone” rebrand of its Keystone Light beer.

Stone Brewing Co. LLC alleged that MillerCoors needed a way to halt declining Keystone sales and saw the craft brewing company’s mark as a way to do that. MillerCoors made its Keystone packaging predominantly read “STONE” in large font, to the point where from some angles only “STONE” was visible on containers. Stone Brewing won a 2022 trial, after a jury found that while MillerCoors infringed the Stone mark, …