Maybe MH need to work on their marketing skills and timing a bit…
The Social Media Law Student blog reports that in the same breath MH are telling graduating law students that they wil no longer be receiving their services for free .. but.. oh! by the way join our social networking site .. where the subtext must be ..so we can further access your details as you go into employment ( or should we say unemployment these days)
The blog writes…
Just one day after the bar exam newly graduated law students across the country received an email from LexisNexis asking them to join their social network.
Essentially, this was a Goodbye email: ?no longer will you be getting free law student searches people?!? Also, and more interestingly, the email reminded new graduates to sign up for their social network:
Network with people in the legal community by joining Martindale-Hubbell Connected.? Martindale-Hubbell Connected is network designed exclusively for legal professionals and allows you to connect with over one million lawyers in our database.
Using Martindale-Hubbell Connected you can create a personal profile that portrays an accurate picture of your experience and credentials.? Once your profile is created, use this to invite other professionals to your community.? It?s quick, easy and a great way to learn more about and meet attorneys in your field of interest.
I found this email sort of ironic because Lexis was saying goodbye (as a freeloader to their services) while also reminding new law graduates to sign up for their social network.? Is their irony in that or is it just me?
The plug for the social network should probably have been given during law school so students could better network with their peers.? To my knowledge, this was the first time I ever received an email about Martindale-Hubbell Connected.? If Lexis, Westlaw, or the American Bar Association (to name a few) want to be the gold standard in providing the legal community with a social network, they will need to do a better job finding an audience.
The blog also points out that their network is still relatively small and we suggest? that graduating law students would probably do better with facebook or linked in at the moment.
