The Zapopan, Mexico-based Tequila Regulatory Council, which is a professional organization comprising all actors and production staff associated with the Tequila production, has spoken out, indicating its intention to fight Musk’s use and registration for the “Teslaquila.”
Fashion Law.com reports
Musk’s tweets followed from an October 8 filing with the U.S. Trademark and Patent Office (“USPTO”) and other national trademark offices (including those in Mexico, the European Union and Jamaica), in which Palo Alto-based Tesla, Inc. is named on a trademark application for registration for Teslaquila. The application – which was filed in an “intent to use” basis, meaning that Tesla, Inc. has not yet begun using the trademark in commerce but intends to – claims preliminary rights in the name for use on “distilled agave liquor.”
While the application is still in the earliest stages of examination by the USPTO (i.e., it has been deemed to meet “the minimum filing requirements,” but has not yet been assigned to an trademark examiner), it is already facing pushback from an unrelated entity: Mexico’s Tequila Regulatory Council.
