McDonald’s to enter the metaverse, files trademark for virtual restaurant, goods and services
Fox 13
Virtual McRib anyone?
McDonald’s filed a trademark application for a virtual fast-food restaurant, as well as for virtual goods and services, with the United States Patent and Trademark Office in February, jumping on the “metaverse” bandwagon.
The metaverse is envisioned as an immersive online space where users can play games and interact with others as avatars in a computer-generated environment.
According to industry experts, people will be able to shop and attend virtual concerts as well as sporting events in the metaverse.
The giant fast-food franchise hopes to operate virtual restaurants, “featuring actual and virtual goods” and “operating a virtual restaurant online featuring home delivery,” according to the trademark application.
On Feb. 4, McDonald’s also filed a trademark application hoping to eventually provide entertainment services, “namely, providing on-line actual and virtual concerts and other virtual events,” the application read.
