Mars Inc Register TM For M&M NFTs

As the metaverse concept and non-fungible tokens (NFT) continue to take shape, leading global brands are positioning themselves to benefit from the trend as they explore means to sustain connections with customers.

Consequently, leading global chocolate manufacturer Mars Inc. has filed for an NFT trademark application for its popular brand M&M. Licensed trademark attorney Michael Kondoudis revealed the news of the application in a tweet on June 24, noting that the application entails “NFTs and digital tokens, virtual candy and snacks.”

Mars Inc. files NFT, crypto and metaverse trademarks applications for M&M’s