There’s an article in yesterday’s Australian newspaper suggesting that …
they will…
LAW firm marketing staff are waiting nervously for the axe to fall.
They have good reason to be concerned, particularly after Blake Dawson’s high-profile clients and marketing head Cat Wirth was shown the door along with members of her team.
The relationship between marketing professionals and lawyers has never been easy and the current economic situation is doing it no favours.
All relationships get tested in tough times but for many law firm marketing groups this is the first time they have had to face up to the hard decisions an economic downturn brings.
Ironically, it was during the recession of the early 1990s that marketing entered the law firm lexicon in any meaningful way.
As that recession passed, law firms came to grips with the concept of clients being at the heart of their business.
This realisation drove many marketing functions to change their name to business development in recognition that the role involved not only caring for relationships but also creating new business opportunities.
Read the full article at http://www.theaustralian.news.com.au/business/story/0,28124,25281213-17044,00.html
