Marketing Content Writer LEAP Legal Software

“LEAP is changing the LegalTech space one firm at a time, and we have front row seats.”

• Create engaging content to promote innovative legal AI products
• Be part of a global team and make an impact writing for new and current clients with global reach
• Flexible hybrid working with attractive benefits

About LEAP

LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market leading software we develop and support is used by more than 100,000 lawyers and their staff in small and medium sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll find yourself in good company here.

Meet the team

Our Marketing team are the passionate product advocates who help our growing network of users understand what’s possible with LEAP on their side. As custodians of the LEAP brand, the Marketing Team is responsible for building awareness, recognition and adoption of our products across the legal profession, turning LEAP into a brand that lawyers know and love. From executing marketing campaigns that reach hearts and minds, to developing a consistent, concise and always compelling brand, you’ll play an active role in innovating and guiding the trajectory of our business. As you empower lawyers to provide more flexible and affordable services, we’ll empower you to build a more agile and autonomous career limited only by your ambitions.

What you’ll do

This role involves creating and maintaining engaging content for various marketing channels. It requires collaboration with global teams, data-driven decision-making, and aligning content with industry trends and business goals.

• Create engaging content for a range of marketing channels such as such as EDMs, long-form content, newsletter, blog, eBooks, videos (scripting), social media, whitepapers, infographics, event collateral, press releases and website content
• Work with other channel experts in the marketing teams globally and other business units to amplify each content piece’s reach and performance
• Review performance of existing content to assist in delivering successful future projects
• Present data-driven campaigns and ROI insights, challenges and ideas to the marketing team resulting in informed decisions
• Maintain existing marketing collateral by updating content to align with global messaging, product updates, business goals and industry trends where necessary
• Write compelling brand and new product narratives
• Competent in marketing automation software to implement targeted messaging, resulting in impressive open rates, click-through rates and increased usage of new product features. Salesforce Marketing Cloud experience preferred
• Keep abreast of industry news and product benefits.

Requirements

Apart from your proven experience in B2B copywriting and content creation, you will bring:

• A balance of creativity with analytical thinking to develop innovative, data-driven content strategies.
• Clear communication – conveying information and ideas through various media to engage the audience and ensure they understand and retain the message.
• A customer focus – ensuring that the customer perspective drives business decisions and activities.
• Experience building partnerships – identifying opportunities and taking action to build strategic relationships between areas, teams, departments, units, or organisations to achieve business goals.
• A drive for results – setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; working tenaciously to meet or exceed goals while deriving satisfaction from achievement and continuous improvement
• An understanding of the legal industry or experience in the legal or technology sectors would be helpful, but it is not essential.
• Experience with marketing automation platforms such as Pardot, Marketing Cloud (or similar).

Benefits

Life at LEAP is challenging, exciting, and rewarding. We offer a range of benefits that work for you.

• Flexible, hybrid working
• Paid wellness day
• Gym membership included
• Generous paid parental leave
• Global reach – understand different markets, work with people in different regions and in different departments, from CEOs to Developers, and from Business Leaders to Marketing team and everyone in between