London: Marketing Campaign and Content Manager

A brand new role has opened up with our global professional software services client for a Marketing Campaign and Content Manager. You will be responsible for managing, developing and executing a wide variety of marketing programmes centred on the creation and utilisation of content. In addition to planning and creating content, this position is responsible for the management and execution of all aspects of direct response and digital marketing campaigns. This includes creation, planning, deployment, analysis, and reporting for the specific marketing programmes mix to increase sales and profitability.

You will be responsible for the following:

•  Plan and execute content-based campaign programmes for all territories, including budget management and campaign performance tracking
• Collaborate and gain consensus with key regional stakeholders across all geographies to ensure excellence in programme repurposing for the target region
• Manage the creation of compelling content, including but not limited to, campaign materials, case studies, blogs, mailing collateral, educational & corporate brochure-ware, and web content, ensuring all content is consistent with branding and tone of voice
• Manage and develop the social media, digital and distribution channels for maximum effectiveness
• Work with the Director of Marketing to ensure the timely creation and distribution of press information to a select and targeted media list
• Manage the Marketing Executive, and co-ordinate internal resources, third parties and partner organisations to ensure all programmes are delivered on-time, within scope and within budget
• Own partner marketing efforts where joint programme collaboration is required; evaluate, select, and manage opportunities with associations and partners
• Ensure that programme effectiveness is tracked and analysed, constantly driving for higher conversion and ROI

To be considered for this role, you will have the following:

• Superb communication skills, including the ability to write compelling, error-free copy
• Extensive marketing experience within a B2B technology vendor or within a Software or IT environment
• Strong customer focus, with an understanding of what makes a good story and how best to get the message across through campaigns
• Self-starter, with a willingness to get involved in a wide variety of projects
• Deadline driven with line management and programme management experience

The role offers the successful candidate the opportunity to grow within the marketing team, develop the role and potentially grow a team. The company is also offering a competitive salary, bonus and benefits package.