Adore Me is not feeling the love for Rihanna.
The New York-based lingerie, swimwear and activewear brand Adore Me claims the pop star’s Savage x Fenty lingerie business infringed upon its name, a registered trademark.
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On Thursday, Adore Me filed a complaint in a California federal court against Rihanna’s innerwear brand, which is co-owned by TechStyle Fashion Group, the fashion firm that also houses the Kate Hudson’s Fabletics and JustFab brands in the greater portfolio. TechStyle is based in El Segundo, Calif.
In the complaint, Adore Me said Savage x Fenty’s use of similar terms is not only confusing, but a “blatant and willful trading upon Adore Me’s goodwill and infringing Adore Me’s intellectual property.”
“Savage has advertised its own goods and services using ‘Adore Us,’ which is confusingly similar to ‘Adore Me,’ by prominently displaying the mark in sponsored ads on search engines, such as Google, for its own line of lingerie,” the complaint reads. “Contrary to what such advertising suggests, Savage’s clothing products and retail services are not authorized by, sponsored by or affiliated with Adore Me.
Read more at https://sportsgrindentertainment.com/lingerie-brand-adore-me-alleges-rihannas-savage-x-fenty-violated-trademark-law/
