Jean O Grady has the story at LexBlog
Here’s the intro
Today LexisNexis® Legal & Professional is announcing the launch of InterAction+™, a new cloud-based legal CRM that integrates the workflow around law firm contacts into Outlook and leverages the firms existing Lexis subscriptions to deliver business intelligence into the CRM experience. The new interface add new features, including a modern user experience, cloud infrastructure, and exclusive content from LexisNexis® to help lawyers manage relationships and identify opportunities and at-risk clients.
Integration with Lexis Content. If you have spend the past 3 years building custom API’s to link litigation data with InterAction contacts, you might want to sit down. InterAction+ now offers an “out of the box” solution which will deliver business intelligence insights from their Context analytics tool. Context provides analytics on litigation events involving clients or prospects which provides data on litigation events involving clients or prospects which can be filter and analyze data by firm, practice area, and jurisdiction..
Are your relationships at risk? One of the most interesting features it the daahboard which extracts data from Outlook and allows users to quickly identify relationships at risk, clients with low engagement and others that need immediate attention. Engagement is passively captured from Outlook emails and calendar events.
What’s Up Next InterAction+ will continue to add new features and content integrations, including news and company information from LexisNexis® Legal News and LexisNexis® Dossier. I have been begging Lexis to integrate Interaction and Courtlink data for well over a decade. This fit is a “no brainer.” Many firms are cobbling this data together on their own to create custom alerts. I was assured that Courtlink integration is on “the short list.”
“Law firms of all sizes are facing more competition than ever, and technology is a necessary priority to help secure business,” said Sean Fitzpatrick, CEO, LexisNexis UK and North America. “InterAction+ combines the power of a legal CRM with exclusive content from LexisNexis®, allowing law firms to stay ahead of the competition.”
