Kevin O’Keefe writes…
I’ve come to realize that the most valuable asset LexBlog has is legal blog content authored by passionate, experienced and caring legal professionals.
Valuable to legal professionals and the public.
It’s like gold at the bottom of a stream. We’ve built a nice revenue stream through a turnkey blog solution and related publishing solutions.
But at the bottom of that stream are gold nuggets. We’ve been so busy working on what we always worked on to see the gold and its potential.
No more.
We can take like minded content (blog posts) – the gold – and harvest the content by publishing it in a portal of blog posts, and if you also want them, video and podcasts in the portal.
Think about a publication on climate law, with its foundation the insight and commentary of blogging legal professions.
Blogs, whether in the LexBlog community or not, can be aggregated via their RSS feeds into this portal publication.
Add to this all blog posts, no matter their topic, referencing climate law. We can do this by identifying the proper words and phrases we’re looking for.
The result is a timely portal of the best of legal insight and commentary on climate law. New content the second the source publishes their post.
There’s some great writing on the net. The problem is finding it. Google is too big.
Randomly finding a piece on LinkedIn, Twitter and the like results in missing a lot.
Subscribing to one or two blog publications by emails is just that, One or two. You’re missing other bright minds.
Traditional large company and academic driven publishing is slow and often behind paywalls.
We need fast and open publishing to build upon and develop legal thinking, especially on something like climate law.
Time to do some panning of the gold.
