Among my most popular posts last year were those dedicated to talking about LinkedIn, which tells me that it continues to be the tool that resonates most in the legal industry. I know that it’s in part because it’s become such a robust and useful platform, but I also suspect that it’s in part because some of us are still hoping that there’s a silver bullet out there when it comes to networking and relationship building. I hate to tell you – there isn’t. Even when you’re using social media, which can supersize your efforts, you still need to have goals, develop a plan, and invest time and effort in order for it to pay off for you.
However, I do have some super quick tips for you today that will help you to better leverage your use of LinkedIn this year – this small changes will add up to big results IF you do them consistently (like any other tool you use, by the way).
- Have a full and complete profile so that people can get to know you: Have you checked your profile recently? Ensure that your job description is up to date – not because you’re looking to jump ship, but because if potential clients don’t know what problem you can solve for them, they won’t know to reach out to you with their questions.
- Make LinkedIn one of the pages that automatically opens when you open your browser – then you don’t have to remember to check it. Equally important (probably more so) is to install the handy app right on your phone. The app is fabulous, and you can browse for a few moments at a time, and interact with people any time you have a few moments of “waiting” – on the train, in line for coffee, waiting for an appointment – before you know it, you’ve done some networking and relationship building without spending too much time on it.\
Read on at https://www.lexblog.com/2020/01/07/5-quick-tips-to-leverage-your-use-of-linkedin-in-the-new-year/
