Enough! The strategies for establishing competitive advantage all look the same, and the law is the least exploited element.How can your business use law beyond the legal-as-usual? Uncertainty is our number one business experience nowadays – pandemics, global warming, plastic pollution will all require more and more legislative intervention to underpin the efforts made by the society and organisations. Lawrketing aims at proactively acting on legal trends in a cross-competences environment, where legal is no more an obscure field, limiting the business, but a set of possibilities to better respond to crisis, enable innovation and gain a new level of competitive advantage. Your business becomes a forerunner, setting trends and influencing your own and customers’ futures.