Law 21 Author Jordan Furlong Moves To Pastures Anew

Jordan is one of our favourite legal information, media and technology writers; via his always interesting posts at his blog Law 21 ..


His latest post informas us that’s he’s making the change from the Canadian Bar Assoc to the world of commerce.. we wish him luck and look forward to further posts and musings at Law 21

He writes

Charting a new course


There?s big news at Law21 today ? some major announcements that I hope you?ll find as exciting and energizing as I do.

After more than ten great years with the Canadian Bar Association, I?m stepping down next month from my position as editor-in-chief of National magazine and executive editor of CCCA Magazine. This was anything but an easy decision, because the CBA has been a fantastic employer and my colleagues have been terrific since day one. I?m immensely grateful for such a valuable experience with one of the world?s best bar associations. But after a decade editing the CBA?s and CCCA?s magazines (and two years prior to that editing The Lawyers Weekly newspaper), I?m ready for new challenges ? and here they are:

I?m joining global advisory firm Edge International as a partner. I?ll be offering both strategic and tactical advice to lawyers, law firms and legal organizations, centered around my very clear vision of a legal service marketplace undergoing massive and irreversible change. It?s an extraordinary opportunity to work with world-renowned colleagues like Gerry Riskin and Robert Millard, and we?re looking forward to the services we can offer together.

I?m also joining the dynamic team of rising stars at Stem Legal as a senior consultant and principal of our new Legal Media Strategy service,? providing media and communications advice to lawyers and law firms across the U.S. and Canada. It?s going to be a tremendous experience working with the talented Stem team and with one of the leading thinkers about the emerging science of lawyer SEO, marketplace identity, and client communication in the online world: Stem founder Steve Matthews.

Throughout all this change, I?ll continue to post here at Law21 and outline the unfolding nature of the new legal profession. I aim for Law21 to be even better in the months and years to come, thanks in no small part to my new colleagues and the new client opportunities to come. I?m excited and incredibly positive about what the future holds ? and I?m looking forward to sharing it with you