The Fashion Blog reports
Kanye West and Yeezy Apparel are being sued after allegedly “lavishing promises of millions of dollars in economic reward, [and] of the formation of a lucrative partnership” upon a video technology company in order to benefit from “tens of thousands of hours of investment in Yeezy in reliance on those promises,” which West and co. never followed through on. That is what MyChannel, Inc. (“MYC”) asserts in the complaint that it filed against the rapper-slash-designer and his apparel brand on Tuesday, accusing them of not only reneging on the deal they promised, but also “misappropriating MYC’s proprietary and confidential technology and information to fuel the e-commerce engine of Mr. West’s Yeezy brand.”
Describing itself as “a pioneering video and e-commerce technology company led by a group of highly-successful Black entrepreneurs, advisors, and investors,” MYC claims that on the back of 16 months of development beginning in 2016, it created its “Video Platform,” which consists of a “new way of using novel technology and AI to seamlessly marry e-commerce to video content, including music videos and commercials.” Against that background, the company alleges in the complaint that it filed this week in a California federal court that Kanye West and Yeezy Apparel enlisted their services as part of a “oral joint venture partnership” aimed at “maximizing revenues for Yeezy’s merchandise.”
By way of what would be a “‘white label’ version of MYC’s Video Platform,” the parties planned “to increase site traffic and conversion ratios [for West’s site], and to generally enhance the user/customer experience.”
Kanye West, Yeezy Are Being Sued for “Stealing” Another Company’s Tech for Sunday Service Site
