Around 85% of farmed animals in the UK are raised in industrial conditions. Yet, food labelling, advertising, TV shows and media coverage tell a very different story. Our Food Chain Misinformation report exposed how misleading depictions of farming pervade the food supply chain despite existing consumer protection laws.
In response, together with Compassion in World Farming and Humane World for Animals UK, we coordinated a cross-party letter signed by 22 MPs and members of the House of Lords urging Defra to introduce mandatory welfare labelling and stronger enforcement against misleading food marketing. We also backed an open letter led by Humane World for Animals to the BBC, calling on it to more accurately represent factory farming in its programming.
UPDATE
On 27 May, we contributed to an investigation by the Bureau of Investigative Journalism revealing a rise in so-called “battery cattle” farms in the UK – where cows are confined indoors around the clock. Unlike eggs, milk and cheese carry no equivalent welfare labelling, meaning consumers have no way of knowing how the animals behind their dairy products were kept. A single retailer can draw its milk from a large pool of suppliers, making it close to impossible for consumers to trace what they are buying – and denying them the opportunity to choose higher-welfare options. The article prompted calls for mandatory dairy labelling, adding further momentum to our wider work on food chain misinformation.
Read the article:
The Bureau of Investigative Journalism Does your milk come from ‘battery cows’? Our story prompts calls for new labelling rules