He built a prominent law firm that specializes in personal injury cases and became famous for his ‘CALL JOE’ sign atop Portland’s Time & Temperature Building.
Joe Bornstein, a personal injury attorney who became a household name through ads for his firm on television and on an electronic sign atop an iconic Portland high-rise, has died. He was 74.
A spokesman for the firm confirmed that Bornstein died after a brief illness Thursday, but would not provide other details, including the cause of death.
Bornstein’s firm, which he opened in 1974, has for years run television ads soliciting personal injury cases and encouraging potential clients to “CALL JOE.” That message also frequently flashes from the sign atop the Time & Temperature Building in Portland.
Bornstein was buried Friday.
Nate Bergeron, spokesman for the firm, noted that many of Bornstein’s “family of lawyers” vow that “they will continue the law firm to represent injured and disabled Mainers as it has.”
