JD Supra Report Says Content Marketing The Future Of The Legal Law Firm Website Industry

I’m sorry but here at HOB we’ve been telling anybody who’ll listen since 2003 that law firms should be monetizing their IP in the form of content and selling it online to clients and others.

?

Years of being looked at like an alien for mentioning such blasphemous? things almost persuaded us that we were mad to suggest such commonsense.. but it’s ok now? JD Supra have published a report so we’re pretty sure that people will be telling us what a great idea they’ve had now

?

?

Here’s the report

http://www.brafton.com/news/legal-websites-turn-to-content-marketing

?


As legal websites develop more comprehensive marketing strategies, content marketing is expected to play a critical role in the future of the industry, a report from JD Supra found.

Like most industries, the legal sector suffered greatly during the recession and has altered its plans to boost revenue moving forward. JD Supra reported the legal website will serve more as a centralized marketing and informational platform, integrating marketing efforts from several platforms, including social media and customized content.

Among the primary benefits of this shift in web marketing strategy is the ability to convert clients outside a firm?s typical geographic location. Rather than turning to the yellow pages for a list of attorneys and firms in their area, prospective clients now use the web. For firms to attract these clients, SEO is a vital tool.

A comprehensive SEO strategy should include the development of a content marketing campaign and a social media presence. In terms of content development, law firms see the value in creating news-based content that highlights growing trends in their market. Creating content that both informs potential clients and includes targeted keywords is more likely to result in ROI than traditional marketing content reformatted for the web.

Digital marketing has already manifested itself in the legal community on other platforms. Brafton reported last week that 35 percent of law firms use QR codes to direct prospects to informational content on their websites.