Jay-Z was yesterday given a chance to expand on why working with perfume company Parlux back in 2013 was so “frustrating”. Back to provide a second day of testimony in his legal battle with the fragrance firm, he critiqued his former business partner’s “crappy, lazy work”, including a “b-rate” commercial and unapproved Superdrug alliance for his Gold Jay-Z perfume brand. The problem with the product, he was basically arguing, wasn’t his failure to promote it, but Parlux’s terrible marketing.
Parlux sued Jay-Z – real name Shawn Carter – back in 2016, accusing the rapper of failing to meet his commitments to plug the Gold Jay-Z brand that they partnered on, resulting in millions of dollars of losses for the perfume maker. The dispute then slowly worked its way through the system before arriving in a New York court room last month.
During his first day of testimony on Friday, Carter sparred in a suitably entertaining fashion with Parlux’s lawyer Anthony Viola. There was more of that yesterday, though Carter’s own legal rep Alex Spiro was also on hand to ensure that his client was given an opportunity to lay into Parlux and its marketing efforts around Gold Jay-Z. You know, all that “crappy, lazy work” they did.
